Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Monday, November 15, 2010

Decisions

Thank you SO much for the kind words of support about my last post, I am incredibly grateful to each of you.

Those long-awaited supplies finally arrived today. My blood boiled when I saw the mailing date on the envelope - November 10th, a full 3.5 weeks after I had paid and after the seller had almost immediately marked the item as "Shipped" on Etsy. I would understand if it had been mailed within a few days after I paid and it was just the postal service or customs' fault for delaying delivery, but that wasn't the case. The actual delivery only took 5 days from the U.S. to Auckland.

My business cards and labels also arrived -- they look AWFUL. The image is unsharp and dark and the business cards are flimsy and cheap. Thankfully Vistaprint have a satisfaction guarantee and have refunded my money.

A good friend emailed me, suggesting that by wanting to give up now I appeared to be choosing pessimism and putting roadblocks up to my own success. I've been pondering this, the source of my willingness to pack it all in when only a few months ago I was so excited to devote the next year to really giving Art & Clasp a shot. I have had some personal situations that have left me feeling like I have few resources left to deal with frustration. Additionally, a big part of it is financial - I am struggling on my very low, very part-time paycheck. After paying for gas, which I seem to constantly be putting in the car, my handful of monthly expenses, and assorted Kenzo-related costs, there is not a lot left. Living with my parents, far from everything, is proving to be much more difficult than I anticipated. So my recent experiences with wasting money on sub-standard supplies has really hurt.

But mainly, I think the problem is that I am not proud of the jewelry I make. I feel like it is assembly work with pre-made charms and images that anyone could do. As you probably know, I don't make those pretty images in the pendants myself, I buy them on Etsy - and I am always acutely embarrassed when someone thinks I do make them myself. A hole punch, a bit of glue, choosing a few charms, some opening and closing of jump rings, what is talented and creative about that? Even some of the lovely comments you left, using words like "unique" and "lovely" and "beautiful" -- I feel like they are not warranted. If I made those images (and I have tried unsuccessfully), or handmade the charms, I would be proud of my products. But as it stands I feel kind of like a sham, gluing a few pieces together and calling it "handmade" creativity.

This (and my last post) are NOT an attempt to fish for compliments or encouragement. I just want to explain where my head is at, and not appear like a child stamping my foot and throwing everything away because something isn't immediately going my way. So for now, I have decided to put my Etsy shop back on vacation, while I figure out my next steps.

What I really want to do is work on my painting so that I can eventually put those into pendants. There are a couple of painting workshops in the new year at universities here in Auckland that I would like to take (there are some wonderful workshops online, but after signing up and paying for one I discovered the internet connection at my parents' house is too slow to handle the videos for it...). In the meantime, I've accepted that I need to find fulltime work in order to find a place to live and to fund any future creative attempts.

Wow, this is a long post. If you read this far, thank you! I am so very grateful to have my online friends and community. Thanks for being wonderful!

Saturday, November 13, 2010

Major Frustration, and Contemplating Closing Up

As I posted on Facebook this morning, I have decided, with a very heavy heart, to withdraw from the Auckland Art & Craft Fair. My current inventory is very low, and I have been waiting for the supplies I’ve ordered from the USA and Hong Kong to arrive. I’ve searched and searched for New Zealand (or even Australian) suppliers, but the very small handful that I’ve found have limited inventory and rather steep prices.

I have had three very frustrating situations with ordering supplies since I have moved back to New Zealand. Firstly, one lot of pendant settings and cabochons I ordered from a US supplier almost four weeks ago still hasn’t arrived. I was hoping to check the quality of these and then order more to make necklaces for the craft fair if I liked them, but it’s too late for that now.

Secondly, I ordered some 20 inch silver snake chains from another supplier on Etsy, only for them to tell me that they didn’t have any in stock, they only had 18 inch chains. I told them I didn’t want the shorter ones, but they didn’t respond and sent them anyway, as I found out when they arrived two weeks later!

Finally, I received one lot of brass charms that I ordered off an Etsy supplier a couple of days ago, and I am very disappointed with them. The photos on the supplier’s Etsy store are lovely, but the actual charms are very lightweight and cheap-feeling, and I’m not happy using them.

It costs too much and takes too long to send the supplies back from NZ to the USA, so not only was it a waste of time and money, I still don’t have the supplies I need. I have been searching frantically for more (using up my limited internet data allowance), but realized I will still have the same problem – the long wait for the supplies to arrive, and the uncertainty of their quality. The craft fair is only four weeks away, thus my decision to withdraw.

These frustrations are also leading me to consider closing up shop entirely. I don’t have the funds to be throwing at supplies that take weeks to get here and may or may not be usable when I can’t feasibly return them. The exchange rate and the cost of postage to have them sent here is also difficult to justify.

I’m so sad and disappointed. I have spent several hundred dollars on the business in the last few weeks. I returned the printer I bought (a miracle, given how difficult it is to return things in New Zealand if you just change your mind, thank you Bond & Bond), so at least that’s $300 back in my bank account (albeit briefly, the dog needs a growth excised from his gum and tested, to the tune of $500…) My regret at returning to New Zealand is mounting.

Anyway, watch this space, since I could well be announcing a closing down sale soon!

Monday, November 8, 2010

The Cost Of...

New stickers

New Canon printer and 5 x ink cartridges:                            $300
Business cards, stickers, return address labels, and banner:  $179
Domain name re-registration:                                             $10
Starting to feel like I am getting on top of my to do list:        Priceless.

Monday, November 1, 2010

Craft Markets, Displays, Business Cards -- Money!!

The Aotea Centre, venue for the Auckland Art & Craft Fair on December 11th, 2010

If you follow me on Facebook or Twitter, you might have seen that I was accepted as a vendor at the Auckland Art & Craft Fair on December 11th. I am thrilled about this – the Fair ran for the first time in July of this year while I was still in the U.S. and I was so excited to see this sign of the growth of the handmade market in New Zealand. The venue where it is being held (the Aotea Centre in downtown Auckland) is very nice and of course being two weeks before Christmas is prime gift-shopping time.

With this excitement though has come some major stress! December 11th is only six weeks away. My stocks are dwindling and I can no longer source the same copper pendant bezels I have been using. I have been thinking about making a move into making brass and silver items as well, so there is my push to do that. However, that means sourcing and buying whole new “sets” of supplies in each metal – chain, clasps, jump rings, and bezels. I ordered a small amount of silver supplies from a supplier in the States on Etsy but it has been two weeks and they still haven’t arrived.

I also need to create (read: buy and make displays for) my table at the fair. I didn’t have room in my baggage to bring anything with me, so I am starting over from scratch. There are several Flickr groups of craft fair displays so I have been perusing those and found some ideas, but when it comes to materials I have nothing!

On top of this, I am out of business cards and need to order more. I am in the middle of trying to focus my branding (hence all the new photos), so need to redesign my business cards, stickers and address labels. Also, the website (yes, I’m going ahead with that idea), so that I can put the address on the business cards, and packaging/little freebies for the craft fair. When in the States I used Vistaprint and then Moo for my cards, but I don’t think that’s going to be the most time or cost-efficient option for me now. Any Kiwis have any recommendations?

It’s all money, money, money. I haven’t started getting paid yet for my part-time job and well, you saw what happened with the money I earned from Emily. I am waiting on some U.S. cheques for my apartment security and car insurance refund to clear but they take 21 BUSINESS days to clear, so essentially a month after I put them in. It’s very frustrating to see my available balance today is $19 when my account balance is much higher but I can’t touch it!

Six weeks. Can I do it all?!

Thursday, October 28, 2010

Flying Lessons: Round Two Part Two and Questions for You!

Another one of my new photos.
 
Back to Flying Lessons!

In the second week, the lessons concerned developing an internet presence:  websites, blogs, Facebook, Twitter, Flickr, etc.  I have all these, sans the website.  My wonderful friend Emily, besides being an amazing florist and my #1 creative-biz cheerleader, is handy with web design and has offered to build me my first website.  She gave me an assignment -- find some websites I really like and pinpoint the elements I like about them.  Surprisingly, this has not been an easy task.  I realized that I mostly look at blogs, not actual websites, so I had to go hunting for them.  And honestly, it was difficult to find some I was impressed by.  Do you have any favorites to share?

I have been thinking about my blog (and Facebook and Twitter too).  I feel like I should be writing more "high-value" posts (I can't remember where I saw that terminology, but I mean posts that give something to my readers that they value).  I have such lovely readers/friends and I'd love to hear your feedback - what kind of posts do you enjoy reading (here or on other blogs)?  What draws you in?

Tuesday, October 26, 2010

Sneak Peek -- New Photos

I have been working hard to re-style my jewelry photos for Etsy with a little more deliciousness.  It is a lot of work and a definite learning curve (with help), and I have a LOT more to do!  Here is a sneak peek:
















Tuesday, October 19, 2010

Top 5 Craftypod Podcast Episodes

I love the Craftypod podcast put out by Sister Diane (nope, she's not a nun, but I wondered that too...).  Every couple of weeks, Sister Diane puts out a new podcast of 'crafty goodness' aimed at the crafty biz crowd, and often including interviews of some of the craft world movers and shakers, like Tara Gentile of Scoutie Girl and Kari Chapin, author of The Handmade Marketplace.

The back catalogue of Craftypod episodes is so vast (my iTunes has episodes dating back to 2005!) that I have yet to listen to them all.  That said, here are my Top 5 Craftypod episodes (so far) for crafty biz inspiration:

1.  Why Your Story Is Everything, with Tara Gentile

2.  Making Ideas Happen with Scott Belsky

3.  Engagement Marketing For Your Crafty Business

4.  Craft Blogging:  What Should You Write About?

5.  Why Should You Plan Your Blog Posts Ahead?

Enjoy! You can also find more crafty biz inspiration in my post of my Top 10 Craft Business Blog Posts.

If you have any other crafty podcasts you recommend, I'd love to hear them in the comments.  Now, I think I need to go and re-listen to numbers #4 and #5....

Thursday, October 7, 2010

Flying Lessons: Round Two


A few months ago, I participated in Flying Lessons, Kelly Rae Roberts' first (and fantastic) creative biz e-course.  Flying Lessons was so packed with amazing and valuable information that it was difficult (if not impossible) to really absorb it in the moment while the e-course was running.  Almost every day, Kelly posted tons of information, and then the comments! Wow.  Over 500 comments most days.  Half of the fun was "meeting" the other course participants and checking out their blogs and websites and beautiful work.

Now I found myself voluntarily sans full-time job, with a little more time on my hands.  I've decided to start working through Flying Lessons again.  In the first week, the lessons cover goals, commitment, fears, and several days on the art and logistics of blogging.  Phew!

The "fears" lesson is particularly speaking to me right now.  If I am honest, I spend hours daydreaming about making a living creatively -- reading books and blogs and making grand plans.  And then I avoid actually creating anything like the plague.  I realize that I do that because of fear -- the fear that I will find out that I am actually not creative or talented at all, and then I will have to give up the dream.  While I don't make anything (and fail at it), I can still live in my fantasy future.  I also know that there is a learning curve to anything -- while I don't expect my first knitting or sewing attempts to be professional, saleable quality, for some reason the thought of making art or jewelry that I'm not thrilled with makes me want to give up before I even start.  Ridiculous, I know.  Does anyone else relate to that??

Sunday, October 3, 2010

Art & Clasp - Back Up And Running!

Hi all,

So, I survived the move back to Auckland, and this morning I re-opened my Etsy store.  Shipping was readjusted, my policies and listings and announcement all modified.  I went through my inventory and checked everything was there (currently minus two pieces, so those listings were deactivated, I hope they show up...)

Thank you all for your kind words of support while I put things on hiatus.  It's nice to be back!

Monday, August 9, 2010

(Un)inspiration

I've been feeling a little... uninspired lately.  I don't have any of my necessary jewelry supplies left, and I'm hesitating on buying more when I feel like I should see if my current stock shifts, since my Etsy store has been so quiet lately.  So without anything to make, I've felt a bit disconnected and creatively flat.  I also feel less inspired and motivated to engage with others on the creative front and work on other aspects of my fledgling creative biz.

I have other things I can create with, of course.  I have needle-felting materials, wool and needles, paint and canvases.  Instead, I've been wasting time watching TV shows which I think makes me feel even more creatively stagnant.  So I think I might go on a TV fast this week, and make sure I'm spending my time in the evenings on creative projects. 

Today I made a start on breaking my creative drought by visiting the local farmer's market and baking a blackberry-apple pie from scratch, pastry and all:



I just had a slice and I think it turned it well!  Here's to the rest of the week being a little more inspired and productive.  What are your favorite methods for getting out of a rut?

Wednesday, July 21, 2010

Jewelry, Purse and Organic Kid's Clothing Party in L.A.


As I have mentioned, moving my dog/best-friend-ever Kenzo to New Zealand is costing me a small fortune.  A friend suggested I hold a "jewelry party" to try and make some more sales/fundraise.  Just the thought of it made me uncomfortable -- inviting my friends over to try and get them to part with their hard-earned cash?  I shuddered at the thought of them feeling obligated to buy something.  Still, with the next round of vet visits and payment to the pet exporters looming, I decided to suck it up and do it.

I put it up as a private event on Facebook and invited about 20 women I know.  Then, the same friend (she's full of good ideas) suggested I join forces with another friend of hers that sells purses and gifts through the 31 Gifts line.  I also thought of Norma from the Flying Lessons e-course who I met on the weekend, who had mentioned that she had some stock of her awesome organic kids apparel that she wanted to shift.

So it became an event!  It's now going to be held at a business location in Woodland Hills, next Wednesday July 28th at 6.30pm.  There will be wine and appetizers, yum :) If you're in the L.A. area and available, we'd love to see you!  Please check out the event page on Facebook and RSVP.

Monday, July 12, 2010

Top 10 Craft Business Blog Posts

I love reading blogs about the ins and outs of handmade craft businesses and lifestyle.  Here are my top 10 current favorite posts (in no particular order).  Enjoy!

1.  Disposable Culture & Our Fear of Commitment on Scoutie Girl 

2.  Growing Your Business Beyond Etsy on Crafting an MBA

3.  How to Use Etsy as a Launch Pad on Crafting an MBA

4.  Getting Paid Partially in Time on Craftypod

5.  Starting Your Own Etsy Business Part 3 on Design*Sponge

6.  Setting Big Picture Goals on Crafting an MBA

7.  Blog Comments: Part Deux on taragentile.com

8.  Starting Small, Growing Slowly on Modish Biz Tips

9.  Everything You Need to Know About Running a Giveaway on Your Blog:  Part One on Handmade Spark (and Part 2)

10.  Etsy Seller Makes $4000 at Home Art Show on Handmade Spark -- what a brilliant idea this is, I'm thinking of approaching some of my local Flying Lessons e-course classmates about trying this.

Do you have any favorite crafty biz blog posts you'd like to share? I'd love to see them!

Tuesday, July 6, 2010

How I package my jewelry

Since I was packing up an Etsy order tonight, I thought I'd take some pictures of the process and show you the way I send out my jewelry. I've had a few nice compliments on it, though I imagine this is something that will change and evolve over time. There are so many great threads in the Etsy forums about packaging, the options are endless.

First, I pull out a page from this book, that I bought from a secondhand store. At first, it felt a bit sacrilegious to tear pages out of a poetry book, but I've desensitized to it by now...


Then, I fold the page into a little origami envelope:


Which I learned to do from this video: 




Then I put each piece of jewelry into its own plastic bag, unfold the envelope, and put a business card and the jewelry inside:


I then fold the envelopes back up, and seal the backs with an Art & Clasp label:


The finishing touch is a birds-egg blue ribbon, tied in a bow:


Finally, for mailing, I put them in bubble mailers, with an Art & Clasp address label (blurred out for the photo!):


That's it! Doesn't take long, now that I've mastered the envelope folding.  Fairly cost-efficient too!  How do you package your wares?

Thursday, July 1, 2010

Networking for Women


Last night I had the pleasure of attending the Val Gals Networking Dinner.  This is a monthly event for women that meets in the San Fernando Valley of Los Angeles (hence the "Val Gals").  The dinners are held at restaurants and organized by Katy Tafoya, whom I met at Kimberly Wilson's book-signing on Friday.  Anyone (female) is welcome to attend, Valley resident or not, entrepreneur or not.

This was the first networking-type event I've attended and it was quite enjoyable, even though socializing with strangers is not always my favorite thing to do!  I handed out a stack of business cards, met website/graphic designer and a massage therapist (two professionals I've been thinking about searching for), and gave a business card for my day-job company to a psychology major looking for a job.  I brought a friend with me who is currently a stay-at-home mom, and she met a woman who owns a nanny agency.  Another woman at the table found a potential job lead for her husband.  Everyone was very sweet and open and the conversation was flowing.

If you are a female entrepreneur, I highly suggest you check out events like this in your area.  And if you're in L.A. and would like to come to the July event, let me know and I can pass on the information!

Monday, June 28, 2010

Tranquil Inspiration

 Me, Kimberly Wilson, and social media strategist Katy Tafoya

On Friday evening I had the pleasure and privilege of meeting Kimberly Wilson and hearing her talk on infusing a little tranquility into every day and her latest book, Tranquilista.  Kimberly supplied Sprinkles cupcakes and wine, mais oui!

Kimberly is an entrepreneurial spirit of many talents.  As I have mentioned in a previous post, I discovered her podcasts in 2007 (originally named Hip Tranquil Chick, now Tranquility du Jour) and have been a huge fan of her work ever since.  Kimberly founded Tranquil Space yoga studio in Washington DC (and now also Arlington, Virginia), which was named among the top 25 yoga studios in the world by Travel + Leisure, has her own line of organic bamboo clothing named TranquilitT, and founded a nonprofit, Tranquil Space Foundation.  In addition to the free podcasts, Kimberly blogs and has written two books, Tranquilista as mentioned above, and her first book, Hip Tranquil Chick.  Phew!  Not bad for a woman who has no formal business training!  My favorite thing about Kimberly is that she describes herself as an introvert at heart, which I do too, so that gives me encouragement that big things are still possible even without being a natural social butterfly.


After the talk and Q&A portion, Kimberly spent time talking to individuals, and gave me a ton of encouragement and even a new idea for my pendants.  It was such a delight to meet her and I'm so glad I had the opportunity before I leave L.A.  I highly recommend all her products (I wish I could have made it to DC to visit Tranquil Space, but alas, I don't think that's going to happen), including the lovely bamboo clothing, as modeled by yours truly below.  Best thing about bamboo -- gentle machine wash and no ironing!




The book signing was held at a wonderful store in L.A. called Happy.  I hadn't visited Happy before but it's a wonderful store full of unique gifts.  The owner gave 10% off anything in store after the event was over, and I was delighted to find this:

Photo from the Happy website

My wallet has been broken for a while so I could justify the purchase.  I am absolutely in love with it, it's so perfect I feel like someone designed it just for me.

The whole evening was absolutely inspiring and fuelled the rest of my weekend.  I spent a lot of time this weekend working on my creative biz and am looking forward to stretching all of this energy into the coming week.  If you're in need of a little inspiration of your own, I suggest you hop over to Kimberly's website, download some Tranquility du Jour podcasts on iTunes, and check out her books!






Thursday, June 24, 2010

Goal Update


On March 13th, I wrote a post about my first business goal -- 50 sales through my Etsy shop by September 13th.  At that time, I had 13 sales already, so needed 37 more.  I'm now halfway to my 6 month deadline, and my Etsy sales total is 26.  That means I've made 13 sales in the past 3 months, so my average sales per month have increased slightly -- it was just under 3 per month at the time I set my goal, and now it works out to just over 4 per month.  I've also sold a few things off Etsy but I'm not counting those (unless it gets to September and I get desperate ;) ).

So I'm still hopeful I'll meet my goal, hopefully the sales-per-month curve keeps growing.  I'll keep Facebooking and Tweeting and creating.  Next on my list is an off-Etsy website. 

What are your three- or six-month goals and plans for your creative biz?

Wednesday, May 26, 2010

Flying Lessons with Kelly Rae Roberts


So as much as I should not be spending money right now, I signed up for Kelly Rae Roberts' brand new e-course titled Flying Lessons:  Tips and Tricks to Help Your Creative Business Soar.  Sounds like just what I need, right?!  If you haven't come across her yet, Kelly Rae is an amazing mixed media artist and beautiful blogger.  I also relate to her because her background is in social work, not art, and she didn't begin exploring art as a career until her 30s.  After completing a half-marathon, no less.  Sound like anyone you know...?

Class starts May 30th, I'm very excited.  I did hesitate on the cost, not because I think it's not worth it, it undoubtedly will be, but just because I have a lot of expenses hovering over me right now.  I knew I'd sincerely regret it if I didn't sign up though.  There is still time to sign up if you are interested, just hop on over here.

Friday, May 14, 2010

Goal Update

Kimberly Wilson of Tranquility du Jour makes it a habit to create goals at the start of every month, and review her progress at the end of every month.  I was thinking about this wonderful habit when I realized that I had blogged about a goal I had for myself exactly two months ago. On March 13th, I wrote that I had sold 13 items through my Etsy store, and within 6 months I wanted to have sold 50.  Today, on May 13th, my Etsy sale total is up to 21, which leaves me with 29 to go in four months.  I have increased my average sales from three per month to four, so that is hopeful, but I need to increase that to just over 7 per month to hit 50 by September 13th.

I have also made more sales off Etsy (thank you work colleagues!) I still have hope I'll meet my original goal.  I have more items to list over the next few days, a couple more rings, and two new necklaces that I just need to take photos of them being worn before I list them on Etsy.

Do you set goals for yourself or your business?  And do you remember to do regular check-ins?

Saturday, April 3, 2010

More Goals - For Blogging

Taken straight from an excellent article on ProBlogger, here are 9 goals suitable for new bloggers such as myself. I think I will need a little more experience to know what would be a suitable Time frame in which to achieve these, but they are Specific, Measurable, Attainable, and Realistic!

1. Publish 10 Posts (done!)
2. Getting your first comment from someone you don’t know (done! Thanks Chrissy!)
3. Get your first link from another blog
4. Build your readership up to more than 20 readers a day
5. Hit a level of 20 RSS subscribers (I have 3 Google Connect Friends so far!)
6. Getting your blog indexed in Google (not sure how to find this out?)
7. Get your blog earning $1 a week (update: only if making money from your blog is one of your goals – it’s not for everyone) -- (I'd rather drive traffic to my Etsy store).
8. First guest post on another blog
9. Having someone (not you or your mum) tweet about your blog

Bloggers, have any more goals to add?

Sunday, March 14, 2010

A Lofty (S.M.A.R.T.) Goal

Every good business person sets goals, and apparently the way to go about it is to set S.M.A.R.T. goals – Specific, Measurable, Attainable, Realistic, and Time-Bound.

So here we go:  Right now I have 13 sales through my Etsy shop.  I want 50!  Deciding by when though, to make it “time-bound”, is the tricky thing.  The timing also determines whether my goal is “attainable” and “realistic”.  My shop’s been open since the end of October, so averaging about 3 sales per month.  I’d like to at least double that average (hopefully it will increase on a curve, so while it might be less than 6 per month for the next few months, hopefully it will also increase to more than 6 per month after that), so let’s say 6 months from now, by midnight on September 13, I want to hit 50 sales!  (That’s a lot of 6’s!)